Following the May 5 conversation. Three engagement options shaped around what Michael said on the call: a path that respects Josh's wish to build with Claude Code, a path where we wire it up for him, and a full-stack path where we own the funnel end-to-end. You pick the one that fits.
Four things stood out from the May 5 call. Each one shapes a specific recommendation in this document. You asked good questions; here's how we'd answer them.
Lead generation isn't a single tactic — it's a connected system. Each part needs to be working for the others to compound. This is the framework we run for every modular client.
Three engagement levels — different scope, different pricing. Tier 3 includes a partnership rate on the monthly retainer because we operate more efficiently when we own the funnel end-to-end.
Google Ads + SEO running together. We coach Josh on the website he's building. He owns the build.
Josh still builds the site with Claude Code. We install the conversion infrastructure that turns it into a measurable funnel.
We build the website on the operations-dashboard direction. Integration baked in. One partner accountable for the entire funnel.
Ad spend paid directly to Google by ModMax. Surcharge calculated on full monthly spend, billed alongside the retainer.
Available separately for any tier — three care levels from $149–$499/mo. Covers infrastructure monitoring, security updates, performance tuning, and ongoing site support hours. Scoped after launch, not bundled into this proposal — we'll discuss the right tier when the time's right.
No vague "marketing" deliverables. Both Google Ads and SEO retainers have documented monthly scopes — full SOW available on signing. Highlights below.
$1,750/mo · included in all tiers
$2,500/mo · included in all tiers
Josh can absolutely build a great-looking site with Claude Code. What it won't do natively is connect to your CRM, surface analytics in one place, or let you attribute leads back to the campaigns that earned them. That's the work in this setup — six concrete deliverables. One-time, front-loaded, then it just runs in the background while the lead engine fills it.
Adjustable inputs starting from your $350K average deal size. Move the sliders to test your own assumptions — what happens if ModMax closes one extra developer deal a quarter, or one a month, with realistic year-over-year compounding.
Tier 3 fully loaded year 1 = $4,250/mo retainer × 12 months + $18,000 website (paid upfront) = ~$69,000. The real numbers come from your actual deal cycle and current pipeline. We'd build this calculation with your inputs, not ours.
Exactly what gets shipped, when, and what you'd see hitting your inbox. Built specifically to address the previous-partner experience Michael described — measurable, reportable, no "trust the process."
Isaac Lassiter's California modular firm engaged BoxBuild in June 2025 to rebuild the digital lead engine end-to-end — website, paid acquisition, organic search, email, CRM. Same playbook we'd run for ModMax. Real GA4-tracked numbers below.
Cutting Edge Homes had a 20-year history and an established domain — a different starting point from ModMax. But the playbook is the same: tighten the funnel, get the foundation right, run paid traffic against high-intent search moments, and build a site that converts when leads arrive.
The compounding kicked in when SEO caught up to paid spend (around month 9–10) and the site rebuild started working in tandem with the lead engine. The strategy has now shifted from quantity to quality — fewer, better leads the sales team can actually close.
Happy to share the full Cutting Edge Homes case study — methodology, charts, conversion timelines — once we're past the initial conversation. Just ask and we'll send it over.
Things outside the core engagement that we can scope separately, if and when ModMax wants to take them on. Each one is a discrete project — pricing on discussion, once we understand the specific scope you need.
An always-on voice agent that answers inbound calls, qualifies leads against your criteria, and books factory tours into Michael's calendar. 24/7 coverage without hiring an SDR.
Beyond the intake system in Tier 3 — AI agents that handle outbound nurture, RFP qualification, and sales-team prep. The "second brain" Michael described on the call.
The login-protected app you described — clients see project status, production schedule, budget. Built to plug into Josh's existing CRM-style backend. Separate scope from website build.
You mentioned having Ricoh / Matterport-style 360 footage of the inside of homes — and not knowing how to turn it into a usable virtual tour. Share the file types and a sample with us, and we'll review with our team to see whether we can convert it into a polished, embeddable tour. If it's feasible, this becomes a unique unlock — solves the "show us what you've built" problem without needing a finished portfolio.
No fluff. No small print. Whatever you choose, the engine starts the day you sign and the first deliverables ship in week one.
One follow-up regardless: happy to share the full Cutting Edge Homes case study and any specifics you want on the add-on services. Whatever you decide on the engagement question, the regional brief is yours to keep.